The Hugger Family

Originally sketched up in Excel, our founder, Truls used the Golden Ratio (a mathematical truth used by everyone from Pythagoras to Dalí) to perfect his designs. Our first Hugger was developed over 10 years ago and paved the way for the award-winning collection of backpacks and rollers that you know today.

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We get excited when we pack our bags. Not by act of packing, rather for what it symbolizes; new experiences, new places, new people and new cultures. Packing is where it starts.

Launched in 2012. Bestseller ever since.

This collection of backpacks and rollers all feature patented, award-winning Db technology like the Hook-Up™ System and Rib-Cage Construction™ to ensure your journey from A to B runs smoothly. Whether you’re looking for a commuter, a weekend getaway pack or something for long-haul travel - the Hugger family has you covered. 

All your gear

Spacious main compartment


Rib Cage Technology™

In one hand

Hook-up System™