Where it all starts

The Hugger Family

Originally sketched up in Excel, our founder, Truls used the Golden Ratio (a mathematical truth used by everyone from Pythagoras to Dalí) to perfect his designs. Our first Hugger was developed over 10 years ago and paved the way for the award-winning collection of backpacks and rollers that you know today.

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We get excited when we pack our bags. Not by act of packing, rather for what it symbolizes; new experiences, new places, new people and new cultures. Packing is where it starts.

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Launched in 2012. Bestseller ever since.

This collection of backpacks and rollers all feature patented, award-winning Db technology like the Hook-Up™ System and Rib-Cage Construction™ to ensure your journey from A to B runs smoothly. Whether you’re looking for a commuter, a weekend getaway pack or something for long-haul travel - the Hugger family has you covered. 

All your gear

Spacious main compartment

Protected

Rib Cage Technology™

In one hand

Hook-up System™

  • "The Fjäll backpack is arguably the most durable and versatile snow sports backpack available"

  • "The things you need to help you live your best life outdoors."

  • "The most innovative design and feature set we've seen."

  • "This is the best ski bag ever made."

  • "A marriage of the rugged outdoors and Scandinavian minimalism."

  • "Getting to your destination, local or otherwise, is now easier, less tiresome, and more comfortable than before."

  • "Db sent me their minimalist backpack to try and I'm not sending it back"

  • "If you have not heard of Scandinavian travel brand Db yet now is the time."

Designed in Scandinavia
Built for the Journey