The Hugger Family

Originally sketched up in Excel, our founder, Truls used the Golden Ratio (a mathematical truth used by everyone from Pythagoras to Dalí) to perfect his designs. Our first Hugger was developed over 10 years ago and paved the way for the award-winning collection of backpacks and rollers that you know today.

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We get excited when we pack our bags. Not by act of packing, rather for what it symbolizes; new experiences, new places, new people and new cultures. Packing is where it starts.