This is where it all started

From an idea to a project. From a project to a prototype. From a prototype to a product. From our first order to our first warehouse. From our first customer to our 1 millionth customer. From a team of 2 to a team of 60. From Scandinavia to everywhere. It’s been a journey. And, we have a feeling it’s only the beginning.

A decade of smart travel

A decade of smart travel

A decade of smart travel

Since 2009, Db has been focused on developing the best products for convenient travel. Our bags have received international attention, and in 2012 our ski bag was a finalist for Innovation of the Year at the largest sporting goods trade show in the world – ISPO in Munich, Germany.

When we named the company nearly a decade ago, Douchebags was a community suggestion that we thought was funny and memorable. But over the years the name became less ironic. So we decided to make a change. We're still Db — the same team, the same bags — but to help take this Scandinavian brand (that you helped create) to the next level, we needed to evolve. We’re grateful to have you with us for the next chapter.

About the company

Db was founded in Norway in 2009 by freeski legend Jon Olsson and engineer Truls Brataas with the goal of redefining travel gear to enable better journeys. Db designs and markets backpacks, carry bags, luggage, and accessories for urban people who love outdoor lifestyles and travel. The company is a 6-time Gaselle award winner following its triple-digit growth and sustained profitability since the brand officially launched in 2012. Db is a multiple ISPO design award winner and Brataas is a recipient of the International Ernst & Young Entrepreneur of the year award. Db is independently owned and operated from its headquarters located in Oslo, Norway where the company employs 60 people.