Environmental Mission

Our mission is to inspire you to go out into the world in pursuit of your passions and to Do Better for our people, our planet, and the places you go.Our environmental mission is focusing on the following objectives:

1. To accelerate our transition to renewable energy and decrease our overall carbon emissions towards net zero by 2050, starting with a 50% reduction by 2030
2. To convert our tier-1 suppliers to at least 50% renewable energy by 2025
3. To implement solutions to reduce our water usage by 20% by 2030
4. To reduce waste in production and contribute to the implementation of circular business models representing 10% of our revenues by 2027

Do Better Strategy

We rolled out our CSR strategy in 2020 to help us reach the targets set at the Paris Climate Agreement to limit global warming to 1.5°C compared to pre-industrial levels – we call it our Do Better strategy. Even though our world is most likely to pass that threshold during this decade, we still set out to do our share of the job. This means we need to reduce our greenhouse gas emissions by 50% by 2030.

We want to inspire our partners, communities and competitors to do better by setting an example of dedication and resilience to achieve our objectives, with the ultimate goal to become a circular business with net zero emission by 2050. 

Within our strategy, we set out to:
1. Create products that last

by maximizing durability, following a timeless design philosophy, and achieving superior and versatile functionality.
2. Reduce our footprint

by making fact-based decisions in our own operations and through our products’ full life cycle.
3. Implement circular business models
by minimizing waste and depending on fossil fuel-based production or transportation, and by repurposing our products at the end of their lives.
4. Collaborate with others of a similar mindset

Afterall, no one achieves anything great working in isolation.
5. Be transparent about everything

We will share our progress, wins and losses and will publish impact reports on our products and publish our annual Responsibility Report.


We started measuring Db’s total greenhouse gas emissions in 2019 including scope 1, 2 & 3 emissions. Almost 70% of our emissions come from material production and product manufacturing, while 25% are connected to transportation of finished goods. Our current progress and impact are documented in our yearly responsibility reports.