Db Equipment – Privacy Policy

{Last updated: May 17th, 2022}

This Privacy Policy explains how DB Equipment AS and our subsidiaries and affiliated companies (“DB Equipment,” “we,” or “us”) collect, use, and disclose information about you. This Privacy Policy applies when you visit our website www.dbjourney.com (the “Site”), contact our customer service team, engage with us on social media, or otherwise interact with us.

We may change this Privacy Policy from time to time. If we make changes, we will notify you by revising the date at the top of this policy and, in some cases, we may provide you with additional notice (such as adding a statement to our website or sending you a notification). We encourage you to review this Privacy Policy regularly to stay informed about our information practices and the choices available to you.


Collection of Information

Use of Information

Sharing of Information

Advertising and Analytics

Transfer of Information to the United States and Other Countries

Your Choices

Additional Disclosures for Individuals in Europe


Contact Us


Information You Provide to Us

We collect information you provide directly to us. For example, you share information directly with us when you create a Db Black account, make a purchase, apply to be a Db Ambassador, sign up for Db Pro, fill out a form, submit or post a product review, tag us in a social media post, communicate with us via third-party platforms, participate in a contest or promotion, request customer support, or otherwise communicate with us. The types of personal information we may collect include your name, email address, postal address, phone number, credit card and other payment information, photos and content you submit in connection with product reviews or posts, and any other information you choose to provide.

Information We Collect Automatically When You Interact with Us

When you access or use our Site or otherwise transact business with us, we automatically collect certain information, including:

● Transactional Information: When you make a purchase or return, we collect information about the transaction, such as product details, purchase price, and the date of the transaction.

● Device and Usage Information: We collect information about how you access our Site, including data about the device and network you use, such as your hardware model, operating system version, mobile network, IP address, unique device identifiers, browser type, and app version. We also collect information about your activity on our Site, such as access times, pages viewed, links clicked, and the page you visited before navigating to our Site.

● Information Collected by Cookies and Similar Tracking Technologies: We (and our service providers) use tracking technologies, such as cookies and web beacons, to collect information about you. Cookies are small data files stored on your hard drive or in device memory that help us improve our Site and your experience, see which areas and features of our Site are popular, and count visits. Web beacons (also known as “pixel tags” or “clear GIFs”) are electronic images that we use on our Site and in our emails to help deliver cookies, count visits, and understand usage and campaign effectiveness. For more information about cookies and how to disable them, see our Cookie Policyand the Your Choices section below.

Information We Collect from Other Sources

We obtain information from third-party sources. For example, we may collect information about you from our refer-a-friend program, advertising networks, data analytics providers, and mailing list providers.

Information We Derive

We may derive information or draw inferences about you based on the information we collect. For example, we may make inferences about your location based on your IP address or infer that you are looking to purchase certain products based on your browsing behavior and past purchases.


We use the information we collect to deliver the products and services you request and customize your experience with us. We also use the information we collect to:

● Provide, maintain, and improve our products and Site;

● Process transactions and send you related information, including confirmations, receipts, invoices, customer experience surveys, and recall notices;

● Personalize and improve your experience on our Site;

● Send you technical notices, security alerts, and support and administrative messages;

● Respond to your comments and questions and provide customer service;

● Communicate with you about products, services, and events offered by Db Equipment and others and provide news and information that we think will interest you (see the Your Choices section below for information about how to opt out of these communications at any time);

● Monitor and analyze trends, usage, and activities in connection with our Site;

● Personalize the advertisements you see on third-party platforms and websites (for more information, see the Advertising and Analytics section below);

● Facilitate contests, sweepstakes, and promotions and process and deliver entries and rewards;

● Detect, investigate, and prevent security incidents and other malicious, deceptive, fraudulent, or illegal activity and protect the rights and property of Db Equipment and others;

● Debug to identify and repair errors in our Site;

● Comply with our legal and financial obligations; and

● Carry out any other purpose described to you at the time the information was collected.


We share personal information in the following circumstances or as otherwise described in this policy:

● We share personal information with vendors, service providers, and consultants that need access to personal information in order to perform services for us, such as companies that assist us with web hosting, shipping and delivery, payment processing, fraud prevention, customer service, and marketing and advertising.

● If you submit a product review or post content in another public area of our Site, we share this information publicly on our Site.

● We may disclose personal information if we believe that disclosure is in accordance with, or required by, any applicable law or legal process, including lawful requests by public authorities to meet national security or law enforcement requirements.

● We may share personal information if we believe that your actions are inconsistent with our user agreements or policies, if we believe that you have violated the law, or if we believe it is necessary to protect the rights, property, and safety of Db Equipment, our users, the public, or others.

● We share personal information with our lawyers and other professional advisors where necessary to obtain advice or otherwise protect and manage our business interests.

● We may share personal information in connection with, or during negotiations concerning, any merger, sale of company assets, financing, or acquisition of all or a portion of our business by another company.

● Personal information is shared between and among DB Equipment and our current and future parents, affiliates, and subsidiaries and other companies under common control and ownership.

● We share personal information with your consent or at your direction.

We also share aggregated or de-identified information that cannot reasonably be used to identify you.


We allow others to provide analytics services and serve advertisements on our behalf across the web and in mobile apps. These entities may use cookies, web beacons, device identifiers, and other technologies to collect information about your use of our Site and other websites and applications, including your IP address, web browser, mobile network information, pages viewed, time spent on pages or in mobile apps, links clicked, and conversion information. This information may be used by Db Equipment and others to, among other things, analyze and track data, determine the popularity of certain content, deliver advertising and content targeted to your interests on our Site and other websites, and better understand your online activity. For more information about interest-based ads, or to opt out of having your web browsing information used for behavioral advertising purposes, please visit www.aboutads.info/choices or http://www.youronlinechoices.eu/.

We also work with third parties to serve ads to you as part of customized campaigns on third-party platforms (such as Facebook and Instagram). As part of these ad campaigns, we or the third-party platforms may convert information about you, such as your email address and phone number, into a unique value that can be matched with a user account on these platforms to allow us to serve you advertising that is customized to your interests. Note that the third-party platforms may offer you choices about whether you see these types of customized ads.


DB Equipment is headquartered in Norway, and we have operations and service providers in the European Economic Area (“EEA”), United States and other countries. Therefore, we and our service providers may transfer your personal information to, or store or access it in, jurisdictions that may not provide levels of data protection that are equivalent to those of your home jurisdiction. We will take steps to ensure that your personal information receives an adequate level of protection in the jurisdictions in which we process it.

If you are in the EEA, we provide adequate protection for the transfer of personal data to countries outside of the EEA through a series of intercompany agreements based on the Standard Contractual Clauses authorized under EU law. You are entitled to obtain a copy of these agreements by contacting us using the contact information below.


Account Information

You may update and correct certain account information at any time by logging into your account. If you wish to delete your account, please email us at privacy@dbjourney.com, but note that we may retain certain information as required by law or for our legitimate business purposes.


Most web browsers are set to accept cookies by default. If you prefer, you can usually adjust your browser settings to remove or reject browser cookies. Please note that removing or rejecting cookies could affect the availability and functionality of our Site. For more information about cookies and how to disable them, see our Cookie Policy.

Communications Preferences

You may opt out of receiving text messages or promotional emails from Db Equipment by following the instructions in those communications or by emailing us at privacy@dbjourney.com. If you opt out, we may still send you non-promotional emails, such as those about your account or orders or our ongoing business relations.


If you are located in the EEA, the United Kingdom, or Switzerland, you have certain rights and protections under the law regarding the processing of your personal data, and this section applies to you.

Legal Basis for Processing

When we process your personal data, we will do so in reliance on the following lawful bases:

● To perform our responsibilities under our contract with you (e.g., processing payments for and providing the products you request).

● When we have a legitimate interest in processing your personal data to operate our business or protect our interests (e.g., to provide, maintain, and improve our products and services, conduct data analytics, and communicate with you).

● To comply with our legal obligations (e.g., to maintain a record of your consents and track those who have opted out of marketing communications).

● When we have your consent to do so (e.g., when you opt in to receive marketing communications from us). When consent is the legal basis for our processing your personal data, you may withdraw such consent at any time.

Data Retention

We store personal data associated with your account for as long as your account remains active. We store personal data for as long as necessary to carry out the purposes for which we originally collected it and for other legitimate business purposes, including to meet our legal, regulatory, or other compliance obligations.

Data Subject Requests

Subject to certain limitations, you have the right to request access to the personal data we hold about you and to receive your data in a portable format, the right to ask that your personal data be corrected or erased, and the right to object to, or request that we restrict, certain processing. If you would like to exercise any of these rights by emailing us at privacy@dbjourney.com.

Questions or Complaints

If you have a concern about our processing of personal data that we are not able to resolve, you have the right to lodge a complaint with the Data Protection Authority where you reside. Contact details for your Data Protection Authority can be found using the links below:

For individuals in the EEA: https://edpb.europa.eu/about-edpb/board/members_en

For individuals in the UK: https://ico.org.uk/global/contact-us/

For individuals in Switzerland: https://www.edoeb.admin.ch/edoeb/en/home/the-fdpic/contact.html


In order to offer you Klarna’s payment methods, we might in the checkout pass your personal data in the form of contact and order details to Klarna, in order for Klarna to assess whether you qualify for their payment methods and to tailor those payment methods for you. Your personal data transferred is processed in line with Klarna’s own privacy notice.


If you have any questions about this Privacy Policy, please contact us at privacy@dbjourney.com.



Design Registrations

Hugger: CN 306708023 S, 82116320001000-4000, DM/211632
Ramverk Pro: CN 306717629 S, 82116320001000-4000, DM/211632
Ramverk Luggage: CN 307013980 S, DM/216393
Roamer Split Duffel: DM/221429
Hugger Base: DM/221429
Freya: DM/221429
Snow Roller Pro: DM/221429
Snow Roller: DM/221429
Surfboard Bag Single: DM/217442
Surfboard Bag: DM/217442
Skate Bag 65L: DM/230547
Roamer Duffel 60L: DM/230547
2023 Simple Adjustable Ski Sleve: DM/230547
2023 Simple Adjustable Snowboard Sleve: DM/230547
2023 Db hidden hook: DM/230547
2023 Strap Adjuster: DM/230547

Patent Registrations

Length Adjustable Accessory Bag / The Douchebag: EP12759506.4, 14/240,933 201280046772.8, EP12759506.4, EP12759506.4, EP12759506.4
Bicycle Bag / The Tour: 20160973, PCT/NO2017/050146
Bicycle Bag / The Savage: 20180306, 201980011972.1, 16/975,898, EP19712311.0, EP19712311.0, EP19712311 .0
Single surfboard Bag / The Shelter: 20201006PCT/NO2021/050191
Double Surfboard Bag / The Bunker: 20210186, PCT/NO2022/050038