Homegrown
by Luis Medearis

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Luis first picked up a camera in 2020 and went from playing college basketball to working with the US Snowboarding team in a season. Now, he collaborates with brands like Red Bull, Oakley, and Burton. He’s a huge advocate for diversity within the snow industry, and through his crew, Technically Doing It, he aims to empower Black and Brown riders to take ownership of snow culture.