Welcome to Db Airport. A leveler of humankind. A chaotic coming-together of the paranoid cellophane luggage wrapper and the nonchalant “final-call-for” gate stroller. An arena where Karen, enemy number one of the passport desk, does her thing amidst a sea of bags being frantically re-, re-, and re-packed, and fifteen people struggle with the concept of taking ALL their electrical items out of their hand luggage. And a playground where Brits just... be Brits. Because fuck it: it’s six o’clock somewhere.
Db’s new summer campaign edit is a love letter. An ode to the unique humans - and their unique behaviours - that we leave on the ground as we climb to the sky. And damn, was it fun to make. Instead of hiring a Fashion Week model to stand pretty on a runway, or delivering a fortune to a footballer to roll a bag from A to B, Db’s done what Db does best – brought together its friends, key stores, creatives, communities, associates, and ambassadors, and celebrated the art of travel in human, real talk, based on human, real experiences.
HYPEBEAST
"Db premieres a new campaign that centers on the place that marks the start and end of every vacation: the airport..."
campaign
"Travel bag firm Db has made a promotial film depicting tha chaos of airports at peak travel times..."
Wasted Talent
"Welcome to the airport. A melting pot where people from every culture and corner of the world..."
What started as a small gathering of individuals soon grew into a shared vision.
“The scenes more or less wrote themselves,” says Db Creative Director, Vincent Laine.
“They unfold in real life every time we go to an airport, so we simply observed, took notes, and reframed them as a response to how we feel walking through the weird and wonderful. Yeah, it’s a campaign, but peel back the label, and you’ll see it’s a vantage point that belongs to our ambassadors, community, customers, and of course ourselves as brand builders.”
“We build and design the things we can’t find,” he adds. “Now we finally get to show the chaos they were built for.”
“I love projects with clients that are up for taking chances and solving problems with quick creative decisions,” says Andreas Nilsson of Superstudio, the production company that brought the film to life.
“The absolute bonus for me was when Db called upon their community to show up and join in, resulting in 40 of the best-behaved extras I’ve ever worked with.”