Summer
Chaos '24

Db celebrates the beautiful chaos of the airport in new campaign film

Welcome to Db Airport. A leveler of humankind. A chaotic coming-together of the paranoid cellophane luggage wrapper and the nonchalant “final-call-for” gate stroller. An arena where Karen, enemy number one of the passport desk, does her thing amidst a sea of bags being frantically re-, re-, and re-packed, and fifteen people struggle with the concept of taking ALL their electrical items out of their hand luggage. And a playground where Brits just... be Brits. Because fuck it: it’s six o’clock somewhere.

Db’s new summer campaign edit is a love letter. An ode to the unique humans - and their unique behaviours - that we leave on the ground as we climb to the sky.  And damn, was it fun to make. Instead of hiring a Fashion Week model to stand pretty on a runway, or delivering a fortune to a footballer to roll a bag from A to B, Db’s done what Db does best – brought together its friends, key stores, creatives, communities, associates, and ambassadors, and celebrated the art of travel in human, real talk, based on human, real experiences.