You innovate in order to inspire change, to alter norms and to unpick tradition. Backpacks were built for men; using male proportions as a guide, adapting size and little else for women. Bennis, our designer, decided to change that and create a bag designed to meet female needs in terms of both ergonomics and superior organizational ability.
Freya is more than a bag designed for changes of plans. It’s the start of a change in the way we see backpack design.