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Hi. We're just Db now.

Hi. We're just Db now.

Same brand. Same values. Just more flexible.

When we named the company nearly a decade ago, Douchebags was a community suggestion that we thought was funny and memorable. But over the years the name became less ironic. So we decided to make a change. We're still Db — the same team, the same bags — but to help take this Scandinavian brand (that you helped create) to the next level, we needed to evolve. We’re grateful to have you with us for the next chapter.

Same brand. Same values. Just more flexible.

When we named the company nearly a decade ago, Douchebags was a community suggestion that we thought was funny and memorable. But over the years the name became less ironic. So we decided to make a change. We're still Db — the same team, the same bags — but to help take this Scandinavian brand (that you helped create) to the next level, we needed to evolve. We’re grateful to have you with us for the next chapter.


Letter from our CEO

Our founder and CEO, Truls Brataas, has written a great letter explaining our new name. We hope you’ll take a look.

READ THE FULL LETTER

Letter from our CEO

Our founder and CEO, Truls Brataas, has written a great letter explaining our new name. We hope you’ll take a look.

READ THE FULL LETTER

But what does Db mean?

Now, this is the fun part. Db can mean anything you want!

Deliciousbagels. Why not? Douchebags? Yepp, works! Dobetter? Now we’re talking.

Db’s community has been engaged, involved and influential in our brand since this small Scandinavian company began. You guys gave us our first name and as we begin to write the next chapter of Db’s journey, we want to hand you the pen once again and see where you take us. There will be adventure. There will be mistakes. There will be evolution, irreverence and fun. There will be stories.

Let us know what you think Db means or should stand for! Make it personal. Make it fun. Share it with friends and make it something new tomorrow. The best D_b_ combinations that we get sent it will be rewarded!



But what does Db mean?

Now, this is the fun part. Db can mean anything you want!

Deliciousbagels. Why not? Douchebags? Yepp, works! Dobetter? Now we’re talking.

Db’s community has been engaged, involved and influential in our brand since this small Scandinavian company began. You guys gave us our first name and as we begin to write the next chapter of Db’s journey, we want to hand you the pen once again and see where you take us. There will be adventure. There will be mistakes. There will be evolution, irreverence and fun. There will be stories.

Let us know what you think Db means or should stand for! Make it personal. Make it fun. Share it with friends and make it something new tomorrow. The best D_b_ combinations that we get sent it will be rewarded!

1. Choose an image or upload your own and create a D__ b___ word combination.

2. Download the generated image.

3. Post the image on Instagram and tag @dbjourney and #dbjourney.

4. You'll automatically be entered into the weekly giveaways if you tag us.


If you’re having trouble thinking of a clever Db combination, don’t worry! Try our name generator below. There are more than 11 million combos to play with! Have fun!