Ramverk™ Alu Accompanies Norway to the 2026 World Cup
Oslo, 3 June 2026 – When Norway's national team travels to the World Cup, they'll do so with Scandinavian design on the baggage carousel. Db has entered into a partnership with the Norwegian Football Federation (NFF), supplying its new aluminum luggage, Ramverk™ Alu, to the players and support staff representing Norway at the tournament.
The Norwegian Football Federation recently unveiled the 26 players selected to represent Norway at the World Cup. National team manager Ståle Solbakken described the squad as "powerful" after Norway completed qualification unbeaten and established itself as a top-tier nation in the UEFA Nations League
For Db, the partnership represents a natural meeting point between Norwegian performance culture, international ambition, and Scandinavian design. The new Ramverk™ Alu collection has been developed as premium aluminum luggage, designed in Scandinavia and built for maximum protection, repairability, and longevity on the road.
"The possibility that the world's best football team is travelling with the world's best suitcase actually makes a lot of sense," says Truls Brataas, founder of Db. "Both the NFF and Db have big ambitions for the years ahead, so it's exciting to come together at this moment. This is about more than luggage. It's about Norwegian confidence, Scandinavian design, and the belief that we can compete on the world stage."
Over recent years, Db has evolved from a Scandinavian challenger brand within ski and travel equipment into an international premium luggage brand. In 2024, the company received a minority investment from LVMH's Luxury Ventures Fund to redefine premium travel gear for creative travelers worldwide. This was followed by two Scandinavian icons, Erling Haaland and Gustav Witzøe, becoming strategic investors in the brand in 2025.
"The World Cup is one of the world's biggest stages, and for us it's significant to see Db travelling alongside Norway," says Richard Collier, CEO of Db. "We're investing heavily internationally, particularly in the United States, and will soon open our first store in New York. In both football and business, there are moments when Norway can make a major impact internationally. This is one of those moments."
Ramverk™ Alu was recently launched as Db's next-generation aluminum luggage collection. Featuring a rivetless construction, rigid internal architecture, and a design focused on uncompromising protection and long-term durability, it is built for travelers who prioritize performance and longevity. The launch is also connected to Db's "New Icons" campaign featuring Erling Haaland, which showcases Ramverk™ Alu to an international audience.
"When you travel to a major tournament, you're carrying more than clothes and equipment," says Brataas. "You're carrying expectations, identity, and dreams. For us, it's an honour that Db can play a small part in Norway's journey to the World Cup."
About Db:
Db is a Scandinavian brand with a clear mission: to redefine travel gear. They engineer award-winning backpacks, luggage, carry bags, and accessories for the creative community, enabling meaningful journeys regardless of the carrier’s mode of transport – rail, plane, skateboard, or bus. Patented technologies and thoughtful Scandinavian engineering are commonplace in Db’s designs. In 2023, Db became a Certified B Corporation, a sign of the brand’s commitment to conscious designs, practices, and methods.