- Bestseller
Db x Purple Mountain Observatory
The collection explores what happens when you step into a world you know little about. Drawn to fly fishing through curiosity, we collectively approached the discipline with fresh eyes, questioning its tools, traditions and possibilities.
Working with ALUULA, we’ve developed a range of equipment designed to be utilized across the day to day of fishing and beyond.
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Sling
An ultra-lightweight, large-capacity sling bag built for adaptable, durable carry, with an adjustable, roll-top closure.
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Backpack 25L
A compact, lightweight backpack engineered for durable, comfortable carry across urban and outdoor environments.
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Modular Vest
A modular fishing vest with a multi-pocket carry system throughout. Constructed using next-generation ALUULA® composite fabric.
TECHNOLOGY
Design Features
Engineered for adaptability and functionality across outdoor and urban environments.
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3D Pocket System
Integrated tool loops, Velcro® flap pockets and a net D-ring keep essential fishing equipment securely positioned and accessible.
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Flexible Access
Roll-top closure, two-way zipper and internal organization system make it easy to pack, access and secure everyday essentials.
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Hook-Up™ System
Across the collection, Db’s Hook-Up™ system connects compatible products, bags and luggage for easier movement in transit.
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3D Pocket System
Integrated tool loops, Velcro® flap pockets and a net D-ring keep essential fishing equipment securely positioned and accessible.
-
Flexible Access
Roll-top closure, two-way zipper and internal organization system make it easy to pack, access and secure everyday essentials.
-
Hook-Up™ System
Across the collection, Db’s Hook-Up™ system connects compatible products, bags and luggage for easier movement in transit.
-
-
3D Pocket System
Integrated tool loops, Velcro® flap pockets and a net D-ring keep essential fishing equipment securely positioned and accessible.
-
Flexible Access
Roll-top closure, two-way zipper and internal organization system make it easy to pack, access and secure everyday essentials.
-
Hook-Up™ System
Across the collection, Db’s Hook-Up™ system connects compatible products, bags and luggage for easier movement in transit.
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‘GONE FISHING’ by Db and Purple Mountain Observatory emerges from our respective relationships to the outdoors. Enabling adventures on your doorstep and far-flung places. From Norway’s wilderness to the streets of East London and beyond. Getting out there. Anywhere. Regardless of your skill level.
In The Field.
Available in Store
Norrlandsgatan 12, Stockholm
Purple Mountain Observatory
Founded in 2021 by Matt Braun, Purple Mountain Observatory is redefining outdoor clothing for a new generation of consumers moving between outdoor and urban environments with intention. The brand rejects the idea that performance and aesthetics, or form and function, cannot exist together in one garment.
The Lineup.
Customer support
We're here.
Every step of the journey.
Questions about fit, features, or your order — our team knows every nut and bolt.
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Sustainability
As a certified B Corp, we’re committed to Doing Better – for our people, our planet, and the places we go.
Read more
Speak directly with us
+47 24 20 07 65
Open weekdays from 10:00 to 14:00 CET.