This is where it all started
This is where it all started
Like a first date, this is where we tell you about our past, present and future — a future we’d love for you to be part of. Intrigued? Read more about us below but before you start, sign up for our Db Black membership full of exclusive drops and limited product offerings. Free to join, free to leave. Are we the only ones that have butterflies right now?
At Db we are travelers. Dreamers. Optimists. We believe that the world will be better tomorrow than it is today. We believe in family. Open architecture. Bridges, not walls. We believe that journeys — in our backyards, across oceans and through outer space — have the power to open our minds and shape our lives. At Db, we exist to create meaningful journeys.
Norway, 2009. There were glaciers to ski. There were waves to surf. And in an emerald bay beneath two mountain peaks, there were ideas to share. Ideas about travel, adventure, and changing the world.
Jon Olsson and Truls Brataas had only just met, and on the surface they were very different. Jon was a dashing freeski legend who was riding the early waves of an emerging video platform called Youtube. Truls was a heady entrepreneur who geeked out industrial engineering, space travel and astrophysics.
Bonded by adventure
Despite their differences, the two shared a love for action sports, adventure and product. Truls had just returned from a year roaming the earth, and lamented the lack of premium luggage to carry his gear. After a decade of lugging skis around the world, Jon acutely understood this pain point.
Getting to work
That night, Truls and Jon drew initial product sketches and sparked what would become a wildfire of product-centric innovation. From there, it was a cinematic montage of hustle. Design and redesign. Rum and development (wild ideation). Research and development (practical application). Surveying 150+ athletes, travelers and baggage handlers to ensure they were solving real life problems. Anemic bank accounts. Late nights. Noodles. Until finally, in 2012, Db was born.
What’s in a name?
Db’s original name was Douchebags. Seriously. It was a community suggestion that we thought was funny and memorable. So we went with it. But the world changed and so did we and today, we’re just Db. But what does Db mean? That’s the fun part! It means whatever you want. Deliciousbagels. Why not? Deepbreathing? Maybe a bit much. Dobetter? Well, that’s the point. Db was born in the community and that’s where it’s going to stay, even as we Dreambigger.
READ MORE ABOUT OUR NAME CHANGE
Now it was time to do it again, and again, and again. To innovate on new products and expand their reach in geographies near and far, which is exactly what they’ve done for nearly a decade.
What’s next? Truls: founder, CEO and space dreamer knows the answer
— Truls Brataas, CEO & Founder
“With a name like Douchebags, we had to be good.”
From the streets to the peaks, our gear is travel tested by some of the world’s best athletes, adventurers and creators. We are proud to support and share these meaningful journeys from the Db Family.
Do you work in the outdoor industry? Maybe you’re an instructor, guide, shop employee or some other awesome job we don’t even know about. If so, you might be eligible for a Db PRO discount.
Want to work with a group of passionate, hardworking and fun people? (Honestly, it’s pretty great here.) If you think you’d be a good fit and could help us grow, we’d love to hear from you!
Interested in seeing us again?
Become a Db Black member and we’ll be in touch with exclusive drops and limited product offerings. Free to join, free to leave.