Skip to contentSkip to footer

Edit this title

Edit this title

New Year, New Db



On Christmas Eve we went to post a photo on the @douchebags Instagram and found that our handle had been changed to @dbjourney.
This was a surprise — the name change wasn’t supposed to happen till January 10. Guess someone at Facebook got excited.

Anyway, Eisenhower was right when he said, “plans are useless, planning is indispensable.”

So, a couple of weeks early, we shared the name change we’ve been planning for the past year. “As a brand we are constantly trying to progress,” we wrote in the caption. “Whether it’s with our products, materials or brand. As of today we are Db and we are on a journey! Then what does Db mean? It can be anything. Douchebags? Dobetter? Dreambig? Dangerousbacon? Yes, we can be anything! What do you think we should be?”

The comments flooded with what it meant to you: Drasticbondage. Destroyboundaries. Dailybag. Dozenbeers. Dealbreaker. And hundreds of others. This is what we’d hoped for — everyone getting involved, playing, throwing spaghetti at the wall.

But one comment, from @jakesandor, perfectly summed up the risk of this name change: “Have to say, this makes me sad!” he wrote. “DB is so boring, and i loved the in your face branding of Douchebags. It wasnt for everyone but it was amazing for lots of us! The quality of the bags DID justify it!”

For the past 10 years Db has attracted a passionate group of loyalists who loved our bags and brash branding. But as Tin, our social media guru responded to Jake, “but Db means anything. Including Douchebags 👊”

As they say, “what got you here won’t get you there.” Our bags are only getting better. Our community is only getting stronger. It’s 2021. The next Decadebegins now, and we’re grateful you’re coming along.

Enjoyed the read?

Here's a few more good reads from our resident wordsmith.

Dreambigger

STORIES

Dreambigger

Davidbowie. Deepbarrel. Delightfulbogan. Darkbasement. Draconianbabe. Dirtbag. Delhibelly. Dysfunctionalbenefit. Deliciousbuns. Davidbeckham. Dinnerbell. Dakarbaobab. Dissapointedbaby. Demurebillygoat. Delicatebalance. Doublebackflip. Delayedbazooka. Departedboy. Donebrowsing. Discobone.

Read more
Blank Slate Date

STORIES

Blank Slate Date

I recently saw a friend post something like, “The universe doesn’t care that it’s going to be a new year soon” and it kinda pissed me off. Sure, the difference between today and tomorrow is the same as the difference between December 31 and January 1, and the world’s problems won’t magically evaporate, but since when did we get so logical?

Read more
Sorry, but I must leaf

STORIES

Sorry, but I must leaf

Had you walked into Golden Gate Park at 1:30pm last Saturday, you would have seen four millennials standing under a massive maple tree gazing skyward. You would have seen a picnic on the ground, abandoned to the flies.

Read more


"Oh and call mom. Always call mom."


Like travel? Get a postcard from our resident wordsmith every Sunday! Two-min reads. No spam, just friends.

JOIN NOW