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DB X MARCELO VIEIRA

Behind The Scenes

DB X MARCELO VIEIRA

Behind The Scenes

A Worldwide Effort

We had dozens of people on four continents hustling to bring this campaign together, and we’re proud to share it with you today. Enjoy.

A Worldwide Effort

We had dozens of people on four continents hustling to bring this campaign together, and we’re proud to share it with you today. Enjoy.

From Rio…

We transformed this pitch in Rio’s Tavares Bastos favela, close to where Marcelo grew up, as a symbol of hope for the next generation of passionate footballers.


From Rio…

We transformed this pitch in Rio’s Tavares Bastos favela, close to where Marcelo grew up, as a symbol of hope for the next generation of passionate footballers.


From Rio…

We transformed this pitch in Rio’s Tavares Bastos favela, close to where Marcelo grew up, as a symbol of hope for the next generation of passionate footballers.


...To Madrid…

We visited Marcelo at his home in Spain to unveil the finished products, meet his family, and discuss his journey from Rio rags to Real Madrid. Our biggest takeaway? Marcelo is the most humble and energetic superstar we’ve ever met.


...To Everywhere

“Marcelo's strong affinity with purple, in particular Pantone 19-3528 TPX was a real a-ha moment for us,” said lead Db product designer Benedicte Eggesvik. “Being a Scandinavian brand, we´re typically more subdued with our color palette, but we use really strong and poppy colors to create contrast. In this sense, Marcelo's vision and ours were a perfect fit.”


...To Everywhere

“Marcelo's strong affinity with purple, in particular Pantone 19-3528 TPX was a real a-ha moment for us,” said lead Db product designer Benedicte Eggesvik. “Being a Scandinavian brand, we´re typically more subdued with our color palette, but we use really strong and poppy colors to create contrast. In this sense, Marcelo's vision and ours were a perfect fit.”


Unfiltered

A peek behind the purple curtain for the making of Db x Marcelo Vieira.


Create your own luck.


Create your own luck.

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