Db Welcomes Erling Haaland and Gustav Witzøe as Strategic Investors
Two iconic Scandinavians join forces with Db to power the next chapter of international growth, following the 2024 investment from LVMH Luxury Ventures.
Richard Collier, CEO / Gustav Magnar Witzøe / Erling Braut Haaland / Truls Brataas, Founder
OSLO, JUNE 2025 – Db, the Scandinavian bag and luggage brand known for disrupting the outdoor and travel market, is proud to continue its bold international expansion by welcoming two renowned investors in global sports icon Erling Braut Haaland and next-generation investor and fashion model Gustav Magnar Witzøe. This announcement follows the minority investment by LVMH Luxury Ventures Fund I (“LLV”) in November 2024 as a further accelerator for the business.
“We always look for like-minded people who share our ambitions, passion, and mindset,” says Truls Brataas, founder of Db. “Erling and Gustav are two exceptional individuals who dare to dream big and follow up with the work needed to reach excellence, a perfect match to Db.”
Haaland and Witzøe join as minority shareholders and will play active roles alongside LLV in supporting Db’s global expansion. Their investment signifies an endorsement of Db’s unique and differentiated approach, and a powerful support of its internationalization strategy and its commitment to merging Scandinavian design, performance, and premium positioning on the world stage. Their onboarding reflects Db’s ambition to gather communities at the crossroad of sport, outdoor, adventure and lifestyle.
Erling Braut Haaland, commented:
“I’m fascinated by how Db combines functionality with a clean Scandinavian aesthetic. This is a product space I personally love, and I see a very strong business case for the wider international market, notably around its luggage range”
Gustav Magnar Witzøe, a recognized figure in fashion, as well as a philanthropist, and the owner of one of Norway’s largest companies, adds:
“I have spent most of my life at the intersection of fashion and business. With Db, I get to combine these two worlds and be part of a unique Scandinavian success story that is just beginning.”
Richard Collier, CEO of Db, notes:
“Erling’s global appeal will significantly raise Db’s brand awareness beyond Scandinavia, accompanying its international development ambitions, and Gustav brings deep insights into the fashion world - a segment we’re expanding rapidly through premium products and a selective distribution strategy. This powerful duo brings tremendous strategic value to the brand.”
About Db
Db is a Scandinavian brand with a clear mission to redefine travel gear while enabling meaningful journeys. Clean, clever Scandinavian design & patented technology is at the heart of the brand with award-winning backpacks, hardcase luggage, sports luggage and accessories for the creative community which blend rugged utility with refined aesthetics. B Corp certified, multi award winning and available at the finest retailers globally the company is charting the next phase of its international growth story notably around its push around its Ramverk luggage.
www.dbjourney.com