How to convince your boss to buy a new (and expensive) coffee machine for the office
From an early age, we’re told consistency is key to success, habits, and happiness. And, in our case, it’s paid off. In making bags that relieve the burden of travel. Building communities. Creating tools for creativity that ease your transition back into school or work.
We like to think we’ve stumbled across a productivity method as old as time that the self-help books forgot to mention: coffee. Nature's Red Bull. Pro Plus. The key to meeting those promised EOD’s and turning up at scheduled Teams meetings at God knows what time.
One common thread that yields productivity in the office (in our office at least) is coffee. The ritual of standing at the machine… until, “Hang on, what the...?” – steam is bursting out... it’s lit up like a Christmas tree. Well, forget that little speech on consistency – how am I supposed to practice what I preach when the one thing keeping me going is broken? That’s it, I’m contacting HR. We’ve needed to replace that crappy thing for a while anyway.
So, there we were, by that antique coffee machine, contemplating our options and working out the next plan of action: how to convince our boss to buy us a new coffee machine for the office. Our argument boils down to three points: fuel, culture, and inspiration.
Coffee is fuel
How can we be expected to perform at optimum productivity without caffeine?
That morning cup you post on your stories. The two cups you drink while finalising the pitch deck.
The mid-afternoon pick-me-up. The espresso martini after work on a Friday.
They all feed our creative flow in some form.
Coffee is culture
We’ve hatched some of our best ideas by that coffee machine: the original Hugger, the Hook-Up System, Weight Lighter.
Conversations at the coffee machine spark honest creativity.
It’s become the new water cooler moment.
Coffee is inspiration
For us, travel and new perspectives define our ethos.
The art of coffee crosses borders.
Think single origin beans from Guatemala – an office favorite – or a La Marzocco handmade espresso machine, which just happens to be the piece of equipment we’re pitching for.
That alone would serve as a constant creative reminder.
Failing that, all we have to do is remind him that without a coffee machine, we’ll just expense our takeaway coffees from the local roastery and be reimbursed by the company.
Call it bribery. We call it the Art of Persuasion.
We channeled our caffeine-deprived energy into three coffee-inspired colorways – Espresso, Oat Milk, and Cappuccino – for our Back to Routines collection.
This includes sling bags, backpacks, tote bags, and accessories.
In the end, we came to an agreement: if you buy a Hugger Backpack or Ramverk Pro Sling Bag, he’ll buy us a new coffee machine.