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Introducing

Db Camo 3.0

Introducing

Db Camo 3.0

It’s a grey area

Life’s not black and white, so maybe your favorite bag shouldn’t be, either? Introducing Camo 3.0, Db’s third foray into the world of camouflage. Get ‘em while you can, the first two collections sold out in minutes!

It’s a grey area

Life’s not black and white, so maybe your favorite bag shouldn’t be, either? Introducing Camo 3.0, Db’s third foray into the world of camouflage. Get ‘em while you can, the first two collections sold out in minutes!

The Camo History

Jon Olsson, Db’s cofounder and perennial limit pusher, has spent more than a decade standing out in camouflage. In this interview, he shares his love affair with his revamped version of the Swedish military-inspired pattern, and his meticulous eye when it comes to the prints.

READ THE INTERVIEW


The Camo History

Jon Olsson, Db’s cofounder and perennial limit pusher, has spent more than a decade standing out in camouflage. In this interview, he shares his love affair with his revamped version of the Swedish military-inspired pattern, and his meticulous eye when it comes to the prints.

READ THE INTERVIEW

The Range

The bags from left to right: The Strøm 90L Rollerbag, The Strøm 30L Backpack, The Strøm 20L Backpack, The Ramverk 26L Backpack, The Sømløs 32L Rolltop Backpack, The Ramverk L Camera Insert, The Världsvan 17L Backpack, The Världsvan Passport Cover.

EXPLORE COLLECTION


“I have spent way over 1,000 hours testing variations of camo patterns on the stuff I have made!”

- Jon Olsson, Db cofounder



“I have spent way over 1,000 hours testing variations of camo patterns on the stuff I have made!”

- Jon Olsson, Db cofounder

The Range

The bags from left to right: Big Bastard, The Hugger 30L, The Hugger 20L, The Backpack Pro, The Element, The CIA Pro, The Scholar, The Voyage Passport Cover.

EXPLORE COLLECTION


WHITE EDITION
Db Camo 1.0

Our first Db camo collection was inspired by Jon’s iconic pattern and, after selling out in just minutes, quickly became a collectors item. Now, this pattern can be seen on cars, clothes, houses, fighter jets and everything in between.


BLACK EDITION
Db Camo 2.0

Following the huge success of white camo, we ramped things up and brought the black camo to the world. Not only did they also sell out quickly, but the traffic surge crashed the website.


grey EDITION
Db Camo 3.0

With lessons learned from our first two launches, we’ve ordered more bags and updated our server capacity, so we are ready! Although, that’s what we thought last time...

SHOP FULL RANGE

“Every angle is important to give harmony between the shapes and the color blocks.”

- Jon Olsson, Db cofounder



“Every angle is important to give harmony between the shapes and the color blocks.”

- Jon Olsson, Db cofounder

The Element

Camo 3.0 debuts on The Element, a weatherproof bag designed to withstand the soggy streets of Bergen, Norway’s rainiest city. As our CEO, Truls Brataas explained, “I kept thinking, ‘How can we make a backpack for the creative going to work in Bergen, which also serves them on weekend expeditions?’”

SHOP


The Sømløs 32L Rolltop Backpack

Db Camo 3.0 debuts on The Sømløs 32L Rolltop Backpack, a weatherproof bag designed to withstand the soggy streets of Bergen, Norway’s rainiest city. As our CEO, Truls Brataas explained, “I kept thinking, ‘How can we make a backpack for the creative going to work in Bergen, which also serves them on weekend expeditions?’”

SHOP

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